Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.

Demand Gen drives impact and with new best practises, you can unlock high-performing Demand Gen campaigns. Based on internal analysis, advertisers that adopted at least 3 of the 4 Demand Gen Campaign Best Practises saw on average over 40% more conversions.¹

Here are actionable ways to maximise performance:

• Audiences: Let Google AI help find your next best customer by applying optimised targeting, Lookalikes and new customer acquisition goals.
• Bid and Budget: Drive efficiency leveraging tCPA or tROAS bidding strategies and set up adequate budgets to create and convert demand with Performance Planner.
• Creative: Achieve strong creative performance by using “Excellent” Ad Strength and Google AI to produce a comprehensive set of high-quality assets.
• Data Strength: Implement sitewide tagging with Google tag gateway for advertisers and connect your offline sources to Data Manager to ensure proper setup.

Cropp followed Demand Gen best practises by using “Excellent” ad strength and recommended audience solutions to achieve a 50% ROAS uplift in online sales.

Visit Accelerate with Google to learn more about Demand Gen updates.