How AI Mode is changing the way people search in the U.S.

A version of this article originally appeared in The Keyword.

One year ago, we launched AI Mode in the U.S. Now, it has surpassed a billion monthly active users globally, and AI Mode queries have more than doubled every quarter since launch.

Search’s new AI features are the leading reason why we’re seeing queries at an all-time high. And, because AI Mode bridges the gap between a traditional search engine and conversational AI, we’ve found that people aren’t just searching more, they’re searching differently — asking the questions that are really on their minds.

We dove deeper into how people are using AI Mode in the U.S., and the data is clear: AI Mode isn’t just changing how people search. It’s expanding the very definition of what’s searchable.

Here are some key insights about AI Mode in the U.S., one year since launch:

• Searching beyond text. More than 1 in 6 searches in the U.S. now use voice or images, with image searches growing over 40% month over month.¹
• Asking longer questions. While we’re seeing growth in both short and long queries in AI Mode, the average AI Mode search is triple the length of a traditional Search query.²
• Getting things done. Trends data shows that AI Mode queries related to planning have grown faster than AI Mode queries overall by 80% in the past 6 months.³
• Making decisions. According to Trends data, brainstorming queries in AI Mode have grown 30% faster than queries overall since launch, and searches starting with “where to,” “where should I,” and “ideas for” are growing.⁴

Learn about how people are searching in new ways with AI Mode.