How to think about improving mobile site speed

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  • Adrienne Clem, Director of Search Ads Growth and Optimization at Google

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Sixty-four percent of all online retail traffic comes from mobile, and yet conversion rates on mobile are only half that of desktop. Boosting speed and overall user experience on your mobile site can improve your bottom line. See how Adrienne Clem, director of search ads growth and optimization, thinks about using mobile best practices to impact online sales.

Explore more topics in our How to Think About series like video ad sequencing, or visit the Think with Google YouTube channel.

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