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Google I/O is our annual event where we share what’s next for our AI models, developer tools, and the latest product and platform updates. It’s where we lay out the breakthroughs that help us bring AI to billions of people around the world.
Here are five innovations marketers should have on their radar.
1. Introducing Gemini Omni
Gemini Omni is our new model that can create anything from any input, starting with video. With Omni, you can combine images, audio, video, and text as input and generate high-quality videos grounded in Gemini’s real-world knowledge. You can also easily edit your videos through conversation. Every instruction builds on the last, so your characters stay consistent, the physics hold up, and the scene remembers what came before.
Gemini Omni lets you use any input to generate high-quality videos
We rolled out the first model in the Gemini Omni family, Gemini Omni Flash, to the Gemini app, Google Flow, and YouTube Shorts. In time, we will support output modalities like image and audio.
2. Welcome to Gemini’s agentic era, featuring Gemini 3.5 Flash and Antigravity
We are now firmly in our agentic Gemini era. All of this is driven by Gemini 3.5 Flash. It delivers frontier performance for agents and coding, excelling at complex, long-horizon tasks that deliver real-world utility.
The magic happens when you pair this model with Google Antigravity. Antigravity is our agent-first development platform to manage and deploy AI agents. It has transformed how our own engineers build with AI to accelerate major ad product rollouts.
Developers have been operating in this world for a while, but we want to bring agents to everyone. We’re rolling out Gemini Spark, right in the Gemini app. Spark is a 24/7 personal AI agent that helps you navigate your digital life. It takes action on your behalf, under your direction.
Gemini Spark connects the dots across your digital world to help you check off tasks in your everyday life and at work. Small businesses can teach Spark custom skills using plain language. For example, you can train it to monitor Gmail for high-priority customer inquiries and have the agent take the next step for you. If you’re an enterprise customer, you’ll soon be able to use Spark to automate highly complex, multistep workflows. It can pull and analyze consumer insights from multiple sources, build and deploy creative across all your channels, measure impact, and send you reports.
3. Google Search is AI Search: A new, intelligent Search box and responsive UI
The goal of Search has always been simple: to help you ask anything. AI makes it easier for more people to ask more questions in more ways. As people have realized just how much Search can do, they’re searching more than ever before. So much so that last quarter we saw queries reach an all-time high.1
The Google Search bar now expands into a box, so you can search with long text descriptions, images, and video.
Because human curiosity doesn’t always fit into keywords, we’re introducing the biggest upgrade ever to our Search box. It now expands so you can fully describe what you need, and it gives you easy access to all the modalities, so you can search with text, images, and videos. We are also bringing AI Overviews and AI Mode into one, seamless AI Search experience, so you can flow effortlessly from your question to your response to the follow-up.
4. Universal Cart makes shopping on Google smarter and easier
People shop across Google more than a billion times a day with the help of advanced AI and the Shopping Graph, the world’s most comprehensive catalog of over 60 billion product listings. We’ve been building the foundation for agentic commerce — from a common language for agents with Universal Commerce Protocol (UCP) to the payments infrastructure to make agentic checkout seamless.
Universal Cart lets people save products while searching, streaming, and scrolling across the Google suite of platforms.
At I/O 2026, we introduced the next step that brings this all together: the new Universal Cart. Universal Cart is an intelligent shopping cart and your new hub for shopping on Google. It works across merchants and across services, so you can add things to your cart while you’re browsing Search, chatting with Gemini, watching YouTube, or even reading your Gmail. The moment you add a product, your cart goes to work for you in the background, finding deals and price drops, giving you insights on price history, and alerting you when an item is back in stock.
Universal Cart also uses intelligent reasoning to anticipate your needs and help solve problems before they arise. Say you’re building your first custom PC and add a few parts from several retailers to your cart. Your cart will proactively flag any product incompatibilities and suggest alternatives.
When you’re ready to buy, UCP makes checkout from your cart super smooth. You can check out with Google Pay in just a few taps with many of your favorite brands, or transfer your items to a merchant’s site to complete your purchase. You can try these select checkout features soon across merchants like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and Shopify merchants, such as Fenty and Steve Madden. No matter which way you buy, the brand stays the merchant of record.
Universal Cart is rolling out across Search and the Gemini app in the U.S. this summer, with YouTube and Gmail to follow.
5. Ask YouTube makes it easier for people to search and discover their favorite content
We are reimagining how users can search and discover their favorite content with our new conversational search experience, Ask YouTube.
Let’s say you want to teach your 3-year-old how to ride a pedal bike, and they already know how to ride a balance bike. You can just type that all in, and click Ask YouTube. It surfaces the most relevant videos, and you can follow up with questions.
Ask YouTube will be an even more powerful engine for discovery.
We’re starting to test Ask YouTube now, and it will roll out more broadly in the U.S. this summer.
At Google I/O, we demonstrated how we are building the world’s most advanced AI, bringing AI to billions of people across products and platforms, and improving learning and knowledge, creativity, and productivity. The same advancements that make our products more helpful and powerful for users are also giving brands and advertisers new abilities to connect with customers and find growth.
To see all of the news from Google I/O, check out the I/O collection on the Google Keyword blog.
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