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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Tap into the world’s
biggest moments

YouTube is where fans show up for more than the game. They come for the culture around it. With Google Ads’ AI-powered campaigns, your business can be discovered at the heart of the action as fans stream, scroll, search, and shop.
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A multimedia collage of social media content including vertical videos, product photos of red soccer cleats and blue/red headphones, and people cheering.

  • million hours of sports content watched daily on YouTube1

  • YouTube is #1 in streaming watch time, in the US.2

  • YouTube Shorts viewers aren’t on Instagram Reels3

Find the right campaign for your business goals

Explore 3 campaign types below
Icons for YouTube, YouTube Shorts, Gmail, and Google Ads displayed in white circles.

Demand Gen

It’s never been easier to find and convert new customers on YouTube and Google’s most visual surfaces.

Engage billions of customers as they stream, scroll and shop.

Demand Gen finds audiences most likely to purchase, connecting them with your business before they start searching.
Get started Talk to an Expert
Sponsored ad placements for athletic wear across YouTube, Gmail, and Google search, featuring a water bottle, socks, and a red track jacket.

More impact, less effort with Google AI.

Capture customer attention in the moment they’re ready to buy. Google AI uses real time signals to determine which visual, message, and placement combination is most likely to connect and convert a new customer across YouTube (including Shorts), Discover, Gmail, Maps and the Google Display Network. Looking for more control? You have the final say over which channels are included in your campaign.
Get started Talk to an Expert
Ad mockups for 'Athletic socks' including a vertical YouTube Shorts video of a soccer player and a photo of a person putting on socks.

Give your social content a bigger stage

Spend your budget on conversions, not creative. Turn your top performing social assets into high-impact ads on YouTube using Google’s AI-powered tools.
Get started Talk to an Expert
Interface for uploading ad assets, featuring lifestyle images of athletic socks and a blue 'Upload ad assets' button.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results.
Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%6.
  • A UI graphic with the word "Just" next to a selection of social media story templates, including beauty and lifestyle images.

    Select your best performing short-form videos.

  • Graphic with the word "like" to the left of a light pink dashed box. Inside the box, a cursor clicks on a stack of social media story cards, the top card showing a woman with green eyeliner winking.

    Drop them into the campaign sign up flow during asset selection.

  • Graphic with the word "that." followed by a grid of three lifestyle images: a woman winking and two product shots of lipstick. At the bottom, a cursor clicks a red "Launch Campaign" button.

    Launch your video ad campaign on YouTube.

Icons for YouTube, YouTube Shorts, Gmail, Google Ads, the Google 'G' logo, Google Maps, and Google Feed displayed in white circles.

Performance Max

Reach your ideal customers across Search, YouTube, Gmail, and more. Let Google AI handle the heavy lifting of optimizing your ads. Simply set your goals, and see how one campaign finds new ways to grow your business across all of Google.

Convert customers where Social can’t. All from one campaign.

Go beyond passive scrolling and connect with customers who are actively shopping. Performance Max taps into Google’s real-time signals, finding customers who are ready to buy across Search, YouTube, and the entire Google network.
Get started Talk to an Expert
A stack of ad preview cards for 'Kin + Volt' headphones shown across Google Search, Gmail, Maps, and YouTube.

Get more sales, effortlessly.

Choose your goal and provide your creative assets. Google AI will do the heavy lifting to reach the right audience, on the right channel, with the right message.
Get started Talk to an Expert
Performance dashboard for Kin + Volt headphones showing a 23% growth metric, a rising conversions chart for Gmail, and an estimated audience of 14-32k audiophiles.

Give your social content a bigger stage

Spend your budget on conversions, not creative. Turn your top performing social assets into high-impact ads on YouTube using Google’s AI-powered tools.
Get started Talk to an Expert
Ad mockups for 'Headphones' featuring a vertical YouTube Shorts video of a man wearing them and lifestyle photos of the product on sand.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results.
Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%6.
  • A UI graphic with the word "Just" next to a selection of social media story templates, including beauty and lifestyle images.

    Select your best performing short-form videos.

  • Graphic with the word "like" to the left of a light pink dashed box. Inside the box, a cursor clicks on a stack of social media story cards, the top card showing a woman with green eyeliner winking.

    Drop them into the campaign sign up flow during asset selection.

  • Graphic with the word "that." followed by a grid of three lifestyle images: a woman winking and two product shots of lipstick. At the bottom, a cursor clicks a red "Launch Campaign" button.

    Launch your video ad campaign on YouTube.

Icons for YouTube, YouTube Shorts, Gmail, and Google Ads displayed in white circles.

Demand Gen

It’s never been easier to find and convert new customers on YouTube and Google’s most visual surfaces.

Engage billions of customers as they stream, scroll and shop.

Demand Gen finds audiences most likely to purchase, connecting them with your business before they start searching.
Get started Talk to an Expert
Sponsored ad placements for athletic wear across YouTube, Gmail, and Google search, featuring a water bottle, socks, and a red track jacket.

More impact, less effort with Google AI.

Capture customer attention in the moment they’re ready to buy. Google AI uses real time signals to determine which visual, message, and placement combination is most likely to connect and convert a new customer across YouTube (including Shorts), Discover, Gmail, Maps and the Google Display Network. Looking for more control? You have the final say over which channels are included in your campaign.
Get started Talk to an Expert
Ad mockups for 'Athletic socks' including a vertical YouTube Shorts video of a soccer player and a photo of a person putting on socks.

Give your social content a bigger stage

Spend your budget on conversions, not creative. Turn your top performing social assets into high-impact ads on YouTube using Google’s AI-powered tools.
Get started Talk to an Expert
Interface for uploading ad assets, featuring lifestyle images of athletic socks and a blue 'Upload ad assets' button.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results.
Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%6.
  • A UI graphic with the word "Just" next to a selection of social media story templates, including beauty and lifestyle images.

    Select your best performing short-form videos.

  • Graphic with the word "like" to the left of a light pink dashed box. Inside the box, a cursor clicks on a stack of social media story cards, the top card showing a woman with green eyeliner winking.

    Drop them into the campaign sign up flow during asset selection.

  • Graphic with the word "that." followed by a grid of three lifestyle images: a woman winking and two product shots of lipstick. At the bottom, a cursor clicks a red "Launch Campaign" button.

    Launch your video ad campaign on YouTube.

The YouTube and YouTube Shorts logos displayed side-by-side in white circles.

Video View Campaigns

Get more value with every view. Place your brand alongside the content, moments and creators your audience is watching, on the platform they trust the most.

Show up where discovery starts

Grow brand consideration by connecting with billions of viewers across every screen, from mobile to TV. Shoppers are 2x more likely to trust, pay attention, and find content relevant on YouTube than streaming platforms4.
Get started Talk to an Expert
Ad campaign mockups for a water bottle shown on a smartphone, a wall-mounted television, and a tablet.

Multiply your reach with Google AI

Google AI makes it easy to reach your goals by finding the best combination of YouTube ad formats to reach your audience. Video View Campaigns that use a combination of In-Stream, In-Feed, and Shorts deliver 94% higher ROAS than In-Stream alone5.
Get started Talk to an Expert
Multi-format ad creative featuring 'The Sport Locker' water bottle, displayed in both vertical Shorts and horizontal video layouts with interactive shopping elements.

Give your content a bigger stage

Spend your budget on conversions, not creative. Turn your top performing assets into high-impact ads on YouTube using Google’s AI-powered tools.
Get started Talk to an Expert
A collage of campaign results. In the background, a cheering crowd at a sports event. Overlaid cards show '+21% Brand growth' and a rising line graph for 'Impressions.' To the right, a vertical video ad features a water bottle splashing in water with a YouTube Shorts logo.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results.
Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%6.
  • A UI graphic with the word "Just" next to a selection of social media story templates, including beauty and lifestyle images.

    Select your best performing short-form videos.

  • Graphic with the word "like" to the left of a light pink dashed box. Inside the box, a cursor clicks on a stack of social media story cards, the top card showing a woman with green eyeliner winking.

    Drop them into the campaign sign up flow during asset selection.

  • Graphic with the word "that." followed by a grid of three lifestyle images: a woman winking and two product shots of lipstick. At the bottom, a cursor clicks a red "Launch Campaign" button.

    Launch your video ad campaign on YouTube.

Real businesses, real results

Discover how other businesses are succeeding with YouTube and Google Ads.
Grüns Superfoods Greens Gummies packaging with a large pouch, small box, and gummy bears.
12x
Increase in conversion

Grüns leverages YouTube to capture new customers

To reach their ambitious growth targets, Grüns prioritized sustainable and profitable growth. By reducing the cost of acquiring a new customer by 89%, they sustainably expanded their business in 2025.

Three people in retro-style summer clothing posing on a picnic blanket in a park.
+46%
Increase in conversion rate

Cider grows revenue with Shorts Ads

Fashion brand Cider used YouTube Shorts Ads to grow revenue and increase customers at sustainable costs, to complement their social strategy. They drove +46% increase in conversion rates at 33% lower CPA.

A small bottle of golden Olaplex No. 7 Bonding Oil sitting on a polished surface.
+93%
Search Lift

Olaplex builds brand equity with YouTube

Haircare brand Olaplex used Demand Gen and Video Views Campaigns for a 93% Search lift.

1 Internal YouTube Data, 2024

2 According to The Gauge report by Nielsen, YouTube has been number one in streaming watch time in the U.S. for three years (ahead of Netflix, Disney and Prime Video, as of Feb 2026). (Nielsen Gauge Report, US, Feb 2026)

3 GWI, Internet Users Ages 18-44, January 2024

4 Google/BCG, Influence of Touchpoints Survey, March 2025, n= 10,117, In the context of purchase journeys of 18+ years US shoppers who bought a beauty product in the past 1 month or an electronics product in the past 3 months; Social platforms in the study include TikTok, Instagram and Facebook.

5 “Nielsen MMM meta analysis commissioned by Google in 2024 that measured Google AI-powered YouTube ads; Research spanned 53,153 campaigns across 104 weeks from Food, Beverages,
Restaurants; Home & Personal Care; Retail; Branded Apparel & Durables; and Telecommunications verticals between 2022 and 2024; ROAS defined as incremental sales per $ spent”

6 According to Ipsos, repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%, while maintaining brand attention and short-term sales effectiveness.
Source: Ipsos, Creative: Lift&Shift Experimental Research, The United States, 2024, n=4,500 (30 videos, 150 respondents), 2024-09-17

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