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Success Story
BlendJet’s YouTube strategy led to 413% revenue growth
March 2026
Success story
revenue growth
ROAS
increase in spend year over year
Challenge
BlendJet wanted to invest in YouTube as a platform to reach a wider audience and drive sales — and they did just that.
Approach
GOALS: ACTION
They wanted to surprise and delight new potential customers with an entertaining video that merges two major trends on YouTube - ASMR and oddly satisfying - into a single video while promoting the BlendJet blender. The team set a target ROAS goal and allowed the Google Ads algorithm to choose the most relevant placements to drive conversions at scale.
