Drive ad performance in a privacy-first world
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Making ads useful, relevant, and more secure
Learn more about our commitment to privacy
The changing digital ads ecosystem
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Consumer Expectations
People want to be in control of their data and expect it to stay secure, private, and unexploited. -
Regulations
Lawmakers around the world are putting comprehensive data privacy laws in place to give control to internet users and to protect user data. -
Platform changes
Browsers and mobile operating systems like iOS and Android are shifting away from tracking people across sites and apps by restricting third-party cookies and identifiers.
Key regulations where you are
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California Consumer Privacy Act (CCPA)The CCPA is a data privacy law applicable to certain businesses that collect personal information from California residents. Access more information on the CCPA.
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General Data Protection Regulation (GDPR)The GDPR specifies requirements for businesses established or operating in Europe, and regulates how they collect, use, and store data. Learn more about Google’s EU user consent policy. Google is always working to stay compliant with regulations like these to help make compliance easier for your business.
These changes could impact ad performance
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