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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Prove ad impact with conversion measurement

Google Ads helps advertisers prioritize privacy while measuring which ads drive customers to take an action–like making purchases or signing contracts.
Start now
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Unlock comprehensive measurement

Tagging
Offline Conversion Import
Enhanced Conversions
Consent Mode

Tagging

Build your digital foundation

Tags facilitate accurate measurement across your website into Google Ads. Use the Google tag or Google Tag Manager to measure web activity while protecting privacy.
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Offline Conversion Import

Import offline actions

Offline conversion import connects your CRM to Google Ads so you can attribute actions that happen outside of your website, like completed applications or signed contracts, back to your ads.
UI of dashboard in the background with a button to import conversions.

Enhanced Conversions

Get a more comprehensive picture

In a world with fewer cookies, enhanced conversions allow tags to use hashed user-provided data in a privacy-safe way to give you a more accurate view of how people convert.
UI flow of a cloud, email, and conversion reported message.

Consent Mode

Preserve measurement and protect privacy

If you’re operating in the European Economic Area, United Kingdom, or Switzerland, Consent Mode adjusts your website tags based on cookie consent choices and conversion modeling to solve for unknowns.
Consent mode UI showing a notification regarding cookies.

Grow your business with Google Ads

  • Person playing tennis

    Tennis Express serves up privacy-safe growth with tagging and enhanced conversions

    114% increase in conversions YoY
  • Man wearing hooded sweatshirt

    ASOS improves Search and YouTube optimization with enhanced conversions

    31% increase in YouTube conversion rate
  • Woman working on laptop while wearing headphones

    eCampus University future-proofs measurement with privacy-centric measurement

    12% increase in measured conversions

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Learn more about Conversion Measurement

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.
Privacy Playbook: Ensure your measurement remains accurate and actionable
Enhanced conversions overview video
Consent Mode overview video

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Image showing auction-style bid paddles with dollar signs on them.

    Smart Bidding

    Automatically set your bids in real time with Smart Bidding, which uses machine learning to help you reach your business goals.
    Learn more
  • Image of insights showing audience types interested in Graduation Cards.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Image of beakers and upward trends icon to show experiments.

    Experiments Page

    The Experiments Page in Google Ads can help you create, manage, and optimize your experiments in one place.
    Learn more

Frequently asked questions

What is conversion tracking in Google Ads?

Conversion tracking is a free tool in Google Ads that lets you understand more about the actions a customer takes after interacting with your ads. When a customer does something you’ve defined as valuable, such as purchasing a product or downloading an app, it’s considered a conversion. Conversion tracking helps you understand which ads are driving the most value for your business and how to optimize them to achieve your business goals. Learn more about the benefits of conversion tracking by visiting the Ads Tracking & Conversion Measurement page.

What types of conversions can I track with Google Ads?

You can track many different conversion actions depending on what activities you select as valuable to your business. For example, you can track:

  • Page views
  • Purchases
  • Sign-ups
  • App downloads
  • Add-to-carts
  • Quote requests
  • Phone calls

  • Other button clicks

Learn more about choosing what to track by visiting the Different ways to track conversions page.

How do I set up conversion tracking in Google Ads?

There are two steps to set up conversion tracking in Google Ads. First, you create a conversion action in your account. Once you’ve defined the conversion action, you need to install a Google tag on your website. Learn how to set a conversion action and install the Google tag by watching the step-by-step videos on the Set up conversion tracking for your website page.

How do I calculate conversion rate in Google Ads?

You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage. For example, if you have 100 conversions and 2,000 ad interactions in a measurement period, your conversion rate would be 5% (100/20,000=0.05, or 5%). Google calculates these numbers for you; you can find your conversion rate in the Goals section of your Google Ads account. Learn more about how conversions are measured by visiting the Conversion:definition page.

What is a good conversion rate with Google Ads?

Conversion rates vary considerably depending on variables such as what you’re measuring, the product or service you’re selling, your market, and your overall ad strategy. There’s really no such thing as a “good” conversion rate that applies to every campaign. The good news is that Google Ads makes it easy to optimize your campaigns and find new ways to improve your performance. Learn more about how to use keywords to improve your conversion rate by visiting the Improve your conversion rate page.