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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Google Ads

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Do even more with your campaign

Strengthen your campaigns and make changes from anywhere with these easy-to-use and easy-to-integrate tools.
All tools
Ad tools
Measurement and bidding tools
AI tools
No-cost tools

All tools

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Reach Planner

Understand how different campaigns and formats impact your reach, views, and conversions.

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Insights Page

Identify real-time, market trends, and gain a deeper understanding of your specific audience.

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Insights Finder

Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.

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Bidding

Smart Bidding offers true auction-time optimization, allowing you to tailor bids to each user’s unique search.

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Google Ads Mobile App

Track your campaigns on-the-go and take quick action to improve your performance.

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Experiments

Test different campaign settings and new features to learn what works and what doesn’t so you can keep improving results.

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Manager Accounts

Save time with reporting, access control, and consolidated billing.

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Performance Planner

Plan your budget more effectively, forecast performance, and discover new opportunities.

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Google Ads API

Create applications that can automatically make changes to your accounts and generate new reports at scale.

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Recommendations

Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.

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Get set up for success

Get on the path to Ads success and explore our helpful tools.

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Frequently asked questions

What Is Google Ads measurement?

You can use Google Ads measurement tools to help you evaluate your campaign performance against your goals. When you set up an ad campaign, you can customize the data you want to collect and analyze to measure your results. Google Ads gives you multiple tools and reporting types so you can focus on the information that matters most to you. Regularly reviewing your measurement reports helps you better manage your campaigns and improve your performance. Learn more about measurement reports by visiting the Measure your results page.

How do I measure Google Ads performance?

One way to measure your Google Ads performance is to monitor and analyze conversions in the Results Reporting section of your campaign statistics. These reports track performance against the specific conversion goals your campaign is optimizing for. Learn more about tracking conversion performance by visiting the Set up conversion tracking for your website page.

What metrics should I focus on when analyzing my Ad campaign performance?

Conversion metrics are some of the most useful metrics to focus on for analyzing your Ad campaign performance. “Conversion rate” tells you how often an ad interaction leads to a conversion. “Cost per conversion” tells you how much your conversions cost. “Conversion value per cost” helps you gauge your return on investment. These are some of the most popular conversion metrics you can track. Learn more about conversion metrics by visiting the Understand your conversion tracking data page.