Sign in with Google Last year, we introduced reporting and control features like channel performance reporting, search terms reporting, and campaign-level negative keywords. Now, we’re launching new updates designed to help you reach your business goals by providing more ways to steer Google AI and see where your budget goes.
Precision steering for your target audience
- First-party audience exclusions: You can now exclude specific customer lists from your Performance Max campaigns, and target the right customers for your business goals. For example, this can help your budget focus on acquiring new customers rather than re-engaging those who have already converted.
Actionable insights into campaign performance
- Budget reporting: Access the budget report directly within Performance Max to project your end-of-month spend. Use this to understand how shifting your daily budget impacts your performance.
- Full audience reporting: New upgrades provide detailed performance breakdowns for different audience demographics and segments, including age range and gender.
- Network segmentation in placement reporting: We are rolling out the ability to segment placement reports by network. This allows you to identify where your ads have served, giving you the visibility needed to help ensure brand safety. To make it easier to find the placement report, you can now access it in the “When and where ads showed” tab.
By combining sharper steering with deeper insights, we’re helping you move beyond just “driving performance” to truly understanding and influencing the “why” behind your results. As we refine these tools, your feedback remains essential to building the future of Performance Max together.
