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Learn from the brands that are using Google AI-powered solutions to connect with prospects and generate leads.
How Amity University Online used broad match to reduce acquisition costs
Amity University Online, a leading private education group, sought to reduce their cost per acquisition through performance channels without impacting the volume of enrollments they received.
To accomplish this, they worked with their agency Univo to use broad match with Smart Bidding in their Search campaigns. They optimized search terms and expanded keyword coverage through the use of broad match, while using account-level exclusions to filter out irrelevant traffic and boost the volume of qualified leads.
Through this strategy, Amity University Online was able to raise their conversion rate by 2.5x, drive a 10% increase in admissions, and simultaneously achieved a substantial 54% reduction in cost per admission compared to the previous year.
How Amity University Online used broad match to reduce acquisition costs
“Our strategic initiative to test broad match along with Google’s Smart Bidding signals has resulted in lower CPA from Search while maintaining a consistent volume of admissions.”
Samir Prakash, V.P. of Performance Marketing, Univo
How Mitsubishi uses value-based bidding to grow
How Mitsubishi uses value-based bidding to grow
Mitsubishi Motors is a brand known for challenging convention and innovation with its marketing strategy. They enabled value-based bidding to generate higher quality leads and were able to drive a remarkable 107% increase in return on ad spend (ROAS), and boost conversion rates by 104% at a 47% lower cost per acquisition.
ServiceTitan increases conversion volume at a lower cost with Demand Gen
ServiceTitan, a home and commercial software company, was facing a challenge in trying to reach and convert a high volume of quality leads that fit their ideal customer profile. They needed a highly targeted approach that could effectively cut through the noise and resonate with their specific audience.
They decided to use AI-powered Demand Gen campaigns to capitalize on the ability to combine video and image assets within a single campaign, creating a more engaging and immersive ad experience. This allowed them to showcase their software’s value proposition more effectively and capture audience attention.
ServiceTitan increases conversion volume at a lower cost with Demand Gen
The company segmented their Demand Gen campaigns into two campaign strategies, one with mid-funnel objectives (driving subscriptions) and one with down-funnel objectives (generating marketing-qualified leads), to maximize the impact of their advertising budget. They also harnessed the power of Demand Gen’s exclusive Lookalike segments to find users with similar characteristics to their existing customers.
ServiceTitan saw a 36% increase in overall conversion volume and a 7% reduction in cost per acquisition. Compared to their previous social media campaigns, Demand Gen generated 307% more conversions with a 94% higher conversion rate from the initial lead to a booked meeting. Furthermore, ServiceTitan achieved these impressive results at half the cost per subscriber compared to their social media strategy.
Meilleurtaux boosts lead generation with Performance Max
Meilleurtaux, a leading French financial marketplace offering a wide range of products, sought to increase customer acquisition while maintaining profitability. Their goal was to expand their reach and connect with potential clients at every stage of their journey. To achieve this, they implemented a comprehensive digital strategy across Google’s advertising platforms, with Performance Max at its core.
Leveraging a target cost per acquisition (tCPA) bidding strategy, Meilleurtaux effectively stabilized costs across their campaigns. They created asset groups tailored to specific audiences, utilizing Customer Match lists and audience signals to ensure creative relevance.
Within a year, Meilleurtaux saw an 8% increase in conversions, a 3% reduction in cost-per-lead, and an 11% improvement in conversion rate. This success led Meilleurtaux to adopt Performance Max as the cornerstone of their lead generation strategy across all their financial products.
Meilleurtaux boosts lead generation with Performance Max
“Performance Max campaigns allowed us to send the right signals, create specific creatives and messages, and get discovered by new, more relevant clients across Google’s platforms.”
Jérémy Lacoste, Head of Acquisition & MarTech, Meilleurtaux
