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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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On demand

Google Ads Academy: Create and Convert Demand with Demand Gen

April 2025

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Learn about the latest features and best practices for Demand Gen to create and convert new demand when consumers aren’t searching, and ultimately drive more conversions at a ROI similar to social platforms.

We’ll cover new updates like partnership ads with Creators, GenAI creative tools, and channel controls – including the ability to run Shorts-only campaigns on YouTube! We’ll also dive into FAQs about the upcoming upgrade of Video action campaigns to Demand Gen and the top best practices to prioritize to set your campaign up for success.

Original air date: April 22, 2025 3:00 PM

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