Sign in with Google Leverage the Insights page to understand new performance trends and run experiments on fresh ideas. This approach ensures that your brand consistently puts its best foot forward across both evergreen and seasonal campaigns.
To put these insights into action and keep your campaigns performing at their peak, here’s how to optimize your strategy:
- Strategically use seasonality adjustments: For major, predictable shifts in conversion rates (like promotions or sales), use seasonality adjustments to inform Smart Bidding. Additionally, stay competitive by adjusting bids during peak periods like sales or seasonal changes. For example, consider a slight reduction in your Target ROAS to allow bids to increase, driving higher volume when demand is strongest.
- Act on Recommendations (and AAR): The recommendations tab in Google Ads provides customized, performance-boosting suggestions to improve bidding, keywords, ads, and overall campaign efficiency. For continuous, hands-off optimization, explore Automatically Applied Recommendations (AAR).
