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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Meet the Google Ads AI Essentials 2.0

Be ready for tomorrow, today with the AI Essentials, a collection of our best and hardest-working AI solutions for your business.
AI Data Strength
AI Content Strength
AI Performance Strength
Agentic

AI Data Strength

  • Data

    Connect your first-party data, and upgrade your tag in Data Manager. Use data sources, like your website and CRM, to unlock new signals.

  • Measurement

    Measure incrementality with experiments across many campaign types, with lower budget requirements and improved methodology.

    Optimize the full value of your budget with Meridian and Budgeting Tool in Google Analytics.

AI Content Strength

  • Content & SEO

    Create original, user-focused content for paid media and leverage Creator Partnerships.

    To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers, and build quality with AI.

  • Creative

    Generate high-quality creative assets through Asset Studio and explore image to video capabilities with Veo and Imagen.

  • YouTube Video Reach & Video View Campaigns

    Access format controls now available in Video View Campaigns.

    Help maximize reach of your non-skippable ads with Video Reach Campaigns Non Skips.

AI Performance Strength

  • POWER PACK
    Search Ads

    Activate AI Max for Search campaigns to help drive performance on new, relevant queries, and expand reach to AI surfaces with personalized creatives and landing pages in just one click.

  • POWER PACK
    Demand Gen

    Set up lookalike audiences and adopt video enhancements.

    Use channel controls to customize your media mix.

  • POWER PACK
    Performance Max

    Set up asset best practices, like maximizing your asset variety, and opt into final URL expansion.

    Access search terms reporting and channel performance reporting and diagnostics.

Agentic

  • Agentic capabilities to support, optimize, and advise

    Get personalized help in Google Ads and Analytics, and for all your needs across the web.

    *This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI Use Policy, and Privacy Policy. Learn more.

Discover the latest product innovations

The future of advertising is here. AI is transforming how people explore and discover information. Discover the innovations that are creating entirely new ways for you to reach them.
Power Pack
AI, Search & Marketing
Measurement & Data
Agentic Experiences

Power Pack

The Power Pack for Lead Generation

Help drive next-level performance on Search and YouTube with the Power Pack, a set of AI-powered campaigns you can choose from based on whether you want greater channel control or greater scale.
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AI Max for Search campaigns

The best of Google AI for Search campaigns with a suite of targeting and creative enhancements – incl. search term matching, text customization, and final URL expansions.

Demand Gen

Create and convert demand on YouTube and Google’s most visual surfaces, reaching new audiences while they’re streaming, scrolling or shopping.

Performance Max

Get the full power of Google’s channels and AI, all in one campaign to maximize performance.

AI, Search & Marketing

AVAILABLE IN US, COMING SOON TO SELECT MARKETS | US-EN

Your ads in AI Overviews

Turn curious shoppers into paying customers by showcasing your products in AI-powered responses that accelerate the path to purchase.
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EXPERIMENT IN US ONLY | US-EN

Your ads in AI Mode

With Ads in AI Mode, your marketing can be a part of the conversation, as users explore any topic, no matter how complex. Powered by Google AI, your Text and Shopping ads are seamlessly integrated into this new Search experience, creating fresh opportunities to connect with customers exploring ideas – even on searches your campaigns previously couldn’t reach.
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AVAILABLE NOW | GLOBAL

Unlock conversions from diverse queries

With Smart Bidding Exploration, you can capture more valuable conversions within your existing reach. Flexible ROAS targets fuel an advanced algorithm that captures new searches and can secure additional conversions for you.

AVAILABLE NOW | GLOBAL

Improvements to Lead Form Ads in Search

Get more relevant leads and better data from your lead form ad campaigns on Search. The new qualifying responses and conditional responses empower your business with better follow-up data.

Measurement & Data

AVAILABLE NOW | GLOBAL

Help boost your ROI with Data Manager

Data Manager is your one-stop shop to build data strength by connecting all your online and offline data sources in one centralized place within your ads platform. Unifying your customer data from your web or app to your CRM or Cloud instances powers more effective, AI-driven marketing and unlocks your strategic advantage.
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AVAILABLE NOW | GLOBAL

Data Manager API

Your marketing efforts need data beyond just your website. The Data Manager API enables you to connect and maximize first-party signals programmatically from your physical stores, CRM, and cloud instances.

AVAILABLE NOW | GLOBAL

New lead gen reports and suggested audiences

New lead gen reports offer insights on acquisition and loss. New audience templates help you reach, exclude, or nurture leads to improve your conversion rates.

AVAILABLE NOW | GLOBAL

Google tag gateway for advertisers

Google tag gateway for advertisers helps improve performance and your measurement signals for deeper audience understanding and added control of your data.

COMING SOON | GLOBAL | EN

Better optimize spend with Meridian Scenario Planner

Turn Meridian insights into action. Use the new interactive Meridian scenario planner to model future investments and better allocate spend.

Agentic Experiences

Beta | Global-EN

Your Google Ads expert

Manage and optimize campaigns confidently with expert guidance. Your Google Ads expert accelerates campaign creation and expedites performance improvements, applying tailored optimization recommendations informed by your unique campaign and business data. It also generates comprehensive performance reports, draws unique performance insights and proactively identifies and fixes problems before they impact your ads.
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Beta | Global-EN

Your Google Analytics expert

Simplify insights and optimize your websites and apps continuously. This data expert offers proactive insights, easy data exploration for improved results.

COMING SOON

Your Marketing Advisor

Get comprehensive business advice and task completion across websites. This Chrome agent understands your browser context and problem-solves via voice interaction1.
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1Available in selected countries and languages. Results for illustrative purposes. Check responses for accuracy. Features simulated and sequences shortened. Product in development; final product details may differ.