Sign in with Google Meet the Google Ads AI Essentials 2.0 for Web and App
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DataNEW
Connect your first-party data, and upgrade your tag in Data Manager. Use data sources, like your website, your app and CRM, to unlock new signals. -
MeasurementNEW
Measure incrementality with experiments across many campaign types, with lower budget requirements and improved methodology.Optimize the full value of your budget with Meridian and Budgeting Tool in Google Analytics.
Unlock the full value of web & app by measuring in-app conversions and app installs also from your web campaigns.
Use on device measurement to improve reporting and optimization for iOS users.
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Content & SEONEW
Create original, user-focused content for paid media and leverage Creator Partnerships.To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers, and build quality with AI.
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CreativeGenerate high-quality creative assets through Asset Studio and explore image to video capabilities with Veo and Imagen.
Opt into video enhancements for App Campaigns to use Gen AI to automatically extend existing videos into all aspect ratios.
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YouTube Video Reach & Video View CampaignsAccess format controls now available in Video View Campaigns.
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Help maximize reach of your non-skippable ads with Video Reach Campaigns Non Skips.
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POWER PACKPerformance MaxSet up asset best practices, like maximizing your asset variety, and opt into final URL expansion.
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Access search terms reporting and channel performance reporting and diagnostics along with Smart Bidding for App customers with Web to App Connect available for Youtube.
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POWER PACKSearch Ads
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Activate AI Max for Search campaigns to drive performance on new, relevant queries, and expand reach to AI surfaces with personalized creatives and landing pages in just one click.
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POWER PACKDemand Gen
Set up lookalike audiences and adopt video enhancements.
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Use channel controls to customize your media mix.
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App Campaigns
Acquire more valuable app users with AI- powered App campaigns and leverage AI-powered bidding, like tROAS, to drive performance.
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Agentic capabilities to support, optimize, and adviseNEW
Get personalized help from our AI experts in Google Ads and Analytics, and for all your needs across the web.*This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI Use Policy, and Privacy Policy. Learn more.
