Reach millions of shoppers on Google for free

Make it easy for potential customers to find your business on Google. Add your business and products to Google Search, Maps, YouTube and more with a free Merchant Center account.
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A mobile user interface demonstrating how your business and products can appear on Google with key information that is pulled out for emphasis.

Add your business and products to Google in a few easy steps

  • Add your products to Google

    Add your products to Google Search, Maps, YouTube and more with a Merchant Center* account. Stand out to customers by providing details on shipping, discounts, and user ratings.

  • Create a free Business Profile

    If you have a physical store, you can create a free Business Profile to add it to Google Search and Maps. Include essential business information and add your in-store inventory to get discovered by local shoppers.

  • Get personalised insights

    Get access to holistic reports that can show you how customers find your business on Google and which products drive the most traffic to your site.

Connect with customers on Google

Get discovered by local shoppers

Stand out online and turn people who find you on Google Search and Maps into new customers with a free Business Profile. You can edit your operating hours, reply to reviews, add photos, and show what products are in stock at your store.
A mobile user interface demonstrating a Google Business Profile with in-store product listings pulled out for emphasis under the prompt 'See what's in store'.

Showcase your products to online shoppers

With Merchant Center, your products can appear for free across Google surfaces when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.
A mobile user interface demonstrating two product listing results for a user searching for 'Running shoes' on Google Search.

Get valuable insights about your performance

Make more data-driven decisions with personalised reports about your business, products, and customers. Understand your key performance metrics, like store visits, which products sell the best, and more.
A graph demonstrating performance based on website visits and shop visits for a Merchant Center user.

Boost sales with paid advertising

When you’re ready, you can promote your business and products with Performance Max**, our powerful advertising campaigns powered by Google AI. You stay in full control of your budget and only pay when someone engages with your ad.
Learn how to drive online sales Learn how to drive in-store sales
User interface demonstrating a user searching for running shoes on Google, with a pop-out of the sponsored results enhanced for emphasis.

Success stories we love

A hand holding a Root Science mineral mask product in a small, blue bottle.

“It was super easy to set up our Merchant Center account and upload our products to Google Search”

Derek Reynolds Co-founder, Root Science

Watch their story

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Frequently Asked Questions

Get your business and products on Google today

Sign up for free

* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.

** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

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