Turn more local searchers into customers

Merchant Center can help you reach local customers at the right time on Google Search, Shopping, YouTube and more. Manage how your products appear across Google and create powerful Performance Max campaigns to promote your in-store inventory and drive sales.

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Promote your local shop and products across Google in a few easy steps

Merchant Center allows you to manage your in-store product inventory across Google and drive shop visits with paid advertising campaigns - all in one place.

Add your business and product information to Google

Start by creating a free Merchant Center account* and providing some basic information about your shop. Add your products to Google by uploading a file with information about your inventory, like product names, prices and photos, or by linking your e-commerce website.

Promote your inventory with a Performance Max campaign

Get actionable insights to improve your campaign

User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center.

Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displaying the customer experience of seeing sponsored product listings on Google Search as a result of that campaign.

A user interface module displaying a list of Performance Max campaigns, the amount of shop visits and shop sales associated with each.

Multiply your reach and drive in-store sales with Performance Max

Reach local customers at key moments

Showcase your local shop and inventory to shoppers who matter most – the ones who search on Google for local products like yours

Increase your in-store sales and ROI

Performance Max uses Google AI to help you get more sales from your budget, and optimise ROI for your campaign across all Google Ads channels, and use our real-time understanding of consumer behaviour to invest in the right moments.

An upward-trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on – like Google Maps, Google Search and YouTube – in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalised reports that review your product’s price competitiveness, which products appear next to yours, and even how shoppers engage with your local business on Search and Maps.

A graph demonstrating how a product listing is performing on Merchant Center based on search interest and conversions over the course of a month.

Success stories that we love

The exterior of a Vans shop in a shopping centre.

“When I think about Performance Max, I see it as a critical piece of our goal to create seamless omnichannel journeys”

Sarah Kleinman
Vice President & General Manager, Global Digital

Hema candles arranged on a tray. A hand is lighting the first candle with a match from the right-hand side of the frame.

“An omnichannel approach results in more omnichannel shoppers. With the combination of SSI, first-party data, and local inventory ads, we created more personalised ads and introduced offline shoppers to our online sales channels.”

Daniel Franco
Manager Media & Advertising

Boost in-store sales today with Merchant Center and Performance Max

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* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.

** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.