Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google
2026 Google Ads Impact Award Winner

Smarter Ecommerce

Smarter Ecommerce

Social Module

Share

Impact by the numbers

+140%

Increase in international conversions

+154%

Increase in conversion value

+233%

Surge in export clicks Year-over-Year

The winning formula

The challenge

All4Golf aimed to become Europe’s dominant e-commerce golf brand by expanding into 19 new international territories. Smarter Ecommerce utilised Market Explorer to cross-analyse regional economic health, household income, and local search volumes to carefully prioritise high-potential markets across a two-phase rollout.

The approach

They deployed a full-funnel strategy built on Google AI. Phase 1 paired Brand Search with Performance Max to capture high-intent demand. Phase 2 introduced Demand Gen across YouTube, Discover, and Gmail to build upper-funnel consideration. By combining refined feeds with internal margin data and Smarter Ecommerce Campaign Orchestrator, Smart Bidding received precise signals to prioritise high-margin products.

The results

The strategy achieved +140% conversions, +154% conversion value, and a +5% increase in Average Order Value. Target markets saw Conversion Rate growth between +20% and +40% with stable ROAS.

Return to top of page

Learn about the products that this winner used

Complete your personalised action plan to achieve your goals

See your action plan