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Impact by the numbers
30x
Increase in new customer lifetime value using Performance Max
67%
Reduction in acquisition costs for high-value shoppers using Demand Gen
3.5x
Increase in overall revenue
The winning formula
The challenge
Celestino, a premier fashion retailer in Greece, needed to stop chasing cheap, one-off transactions and start acquiring fashion shoppers with real lifetime value.
The approach
Rather than optimising for raw purchase volume, Relevance Digital shifted its bidding strategy toward predicted customer lifetime value, creating a continuous, AI-driven loop to actively create fresh demand. It brought in Performance Max and Demand Gen to identify and engage high-value shoppers across Google surfaces, using target ROAS bidding to stay disciplined on acquisition costs.
The results
The pivot toward customer value paid off across the funnel. Relevance Digital drove a 30x increase in new customer lifetime value through Performance Max, while Demand Gen cut acquisition costs for high-value shoppers by 67%. Overall revenue grew 3.5x.
Relevance Digital proved that using Google Ads AI-powered tools to prioritise customer lifetime value over quick volume turns acquisition into a sustainable profit driver.
