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Impact by the numbers
30%
Increase in average order value by feeding omnichannel data into Google AI
45%
Increase in repeat customer purchases using offline conversion imports
22%
Improvement in ROAS by targeting high-lifetime value retail segments
The winning formula
The challenge
Matas needed to connect its vast brick-and-mortar retail footprint with its digital storefront to keep high-value omnichannel shoppers coming back in a highly saturated Danish market.
The approach
To break down the barrier between online visits and in-store checkouts, Precis piped Matas’ first-party omnichannel customer data and offline conversion imports directly into Google Ads. Smart Bidding used these store purchase signals to train algorithms to bid aggressively on customer segments with proven high-lifetime value.
The results
Feeding offline reality into digital campaigns transformed account yield. Precis drove a 30% increase in average order value and a 45% lift in repeat customer purchases through offline conversion imports. Omnichannel return on ad spend jumped 22%.
By using Google Ads AI-powered solutions to bridge store registers with digital shopping carts, Precis proved that omnichannel data strength can unlock massive, profitable growth, even in a thoroughly mature market.
