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Impact by the numbers
41%
Increase in incremental revenue from using Demand Gen to test creatives
33%
Reduction in cost per acquisition across multisurface Demand Gen tests
22,000
Bump in Attributed Brand Searches, with a 6.05% lift in brand awareness.
The winning formula
The challenge
Loop Earplugs hit a scale limit with broad audience targeting and wanted to definitively identify which push channel was truly generating incremental revenue to complement its already powerful full-funnel Google Ads setup.
The approach
Beilmann Marketing mapped out individual consumer need states, covering sleep, focus, concerts, and noise sensitivity. Using a connected full-funnel Google system, Loop tested creative variations with AI across Demand Gen and YouTube to match each lifestyle trigger with the right shopper in real time.
The results
Aligning creative context with intent unlocked massive growth. Beilmann saw a 41% increase in incremental revenue from its need-state creative tests, alongside a 65% lift in conversion value across its connected Google campaigns. At the same time, cost per acquisition dropped 33% across multisurface Demand Gen placements.
Leveraging Google Ads AI tools to match segmented creatives with distinct consumer need states, Beilmann Marketing turned a niche accessory into a scalable global brand.
