Sign in with Google Muhammad Bilal Awan, Bayt.com
Impact by the numbers
41,000+
New podcast subscribers acquired via native YouTube video placements
3.2x
Increase in subscriber retention by targeting high-intent video feeds
$0.03
Cost per subscriber achieved by capturing latent intent with AI campaigns
The winning formula
The challenge
Following a successful launch, Bayt Cast needed to build a dedicated, recurring community of subscribers for its new podcast from the ground up without burning budget on passive, one-and-done listeners.
The approach
To cut through traditional ad fatigue, Bayt Cast relied on Google Ads AI to capture latent audience intent. The team used AI-driven campaigns to serve native video highlight clips across YouTube’s most immersive placements, including Shorts, the Home feed, and Watch Next, converting curious viewers into regular subscribers.
The results
Serving bite-size episodic previews where viewers were already watching paid off immediately. Bayt Cast gained over 41,000 new podcast subscribers at an ultra-efficient $0.03 cost per subscriber, while driving a 3.2x lift in long-term subscriber retention.
By trusting Google Ads AI to distribute native video previews across YouTube’s top surfaces, Bayt Cast built a loyal, highly engaged community at a fraction of standard media costs.
