Congratulations to the 2026
Google Ads Impact Awards winners

We proudly celebrate digital marketing innovators with the Google Ads Impact Awards. Meet the agencies and individuals behind the advertisers who are raising industry standards and shaping the future of marketing by harnessing Google Ads and AI to drive impressive results.

AI Excellence

Honouring trailblazing marketers who pushed the boundaries of what’s possible with AI in marketing by using multiple Google Ads AI-powered solutions across award categories to drive impact.

Agency winner

Relevance Digital

Orchestrated a demand-creating loop that bypassed discount price wars and multiplied new customer lifetime value for a Greek fashion retailer using Google Ads AI-powered tools.

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Advertiser winner

Daniela Soares, Moonpig

Built a flexible operating model that paired rich first-party data with Google Ads AI to respond dynamically during seasonal peaks, resulting in one of Moonpig’s most profitable years of growth.

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Creative Impact

Recognising marketers who boldly leveraged AI-powered solutions to create and deliver engaging, effective ads with outstanding creative impact across Google and YouTube.

Agency winner

Beilmann Marketing

Unlocked full-funnel demand and increased revenue for Loop Earplugs by applying Google Ads AI-powered tools to rapidly create, deploy, and measure dynamic need-state creative assets.

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Advertiser winner

Dominik Schwarzenbarth, LUQOM

Transformed a massive product catalogue using Gemini and Google Ads AI tools to create and scale regional-specific lifestyle imagery that dramatically increased shopper clicks and engagement.

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Data Innovation

Acknowledging marketers who expertly combined Google Ads data and AI-powered measurement tools to make data-backed decisions that improved campaign strategies and performance.

Agency winner

Precis

Maximised lifetime value for a Danish drugstore chain by securely feeding omnichannel data into Google Ads AI, driving significantly larger average order values from existing customers.

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Advertiser winner

Zorin Radovancevic, Shoppster

Pioneered a margin-weighted data pipeline that utilised Google Ads AI to filter out brand distortions that steered Shoppster away from blind revenue and toward true bottom-line profit.

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International Growth

Celebrating marketers who leveraged AI-powered solutions in Google Ads to connect with global audiences and drive sustainable growth in new international markets.

Agency winner

Smarter Ecommerce

To address the challenge of scaling into 19 international markets, Smarter Ecommerce implemented a full-funnel AI-driven strategy combining localised Brand Search, Performance Max, and Demand Gen campaigns, paired with custom price-bucket data safeguards to protect profitability and target high-yield audiences.

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Advertiser winner

Yash Kumar, Wallpassion

Helped a Swedish wallpaper brand overcome a saturated home market by using Google Ads AI-powered tools to expand into Finland as a market-entry engine that was profitable from day one.

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Media Achievement

Commending the marketers who tapped into AI-powered solutions to deliver personalised, tailored experiences at the right time – across channels – to get the best results.

Agency winner

Making Science

Multiplied instant crisis donations for Médecins Sans Frontières (MSF) using Google Ads AI-powered tools to hyper-personalise messaging and guide bidding algorithms without backend data.

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Advertiser winner

Muhammad Bilal Awan, Bayt.com

Built a loyal, recurring community of subscribers for its new podcast by using Google Ads AI to serve native video highlights across YouTube’s most immersive placements.

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App Growth

Honouring the marketers who drove exceptional app growth and engagement using Google Ads solutions.

Agency winner

Performics

McDonald’s placed mobile apps centrally within Google Ads to scale installations, maximise digital revenue, and drive omnichannel growth across the French market.

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Advertiser winner

Raquel Garcia del Pino, ING Bank

Shifted ING Spain to an app-first acquisition model that increased conversions at a lower cost per qualified lead using Google Ads AI to dynamically identify, reach, and retain users.

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Meet the 2026 judges

Our judging panels for agency and advertiser submissions are industry-leading experts who will select the winners based on a combination of performance metrics and qualitative components demonstrating innovation, creativity and thought leadership.

All agency and advertiser submissions will be reviewed in partnership with Accenture, an independent third party.