Sign in with Google Find and convert consumers with Demand Gen
Connect with potential customers and drive demand with immersive, relevant creatives that grab attention and spur action in the moments that matter.
Three ways to drive results with Demand Gen
Reach billions of users
Show up as people stream, scroll, and connect on Google’s most popular, entertainment-focused touchpoints. Reach and engage new users on YouTube — including Shorts — Discover, and Gmail.
Inspire action with immersive ads
Connect to audiences with ads that are rich, engaging, and relevant. Drive them to take action with formats that build on your brand or product story and compel your audience to act.
Scale with proven strategies
Bring your top-performing social video and image assets and scale their impact with Demand Gen’s unique AI-powered solutions — including Lookalike segments to engage with people who are more likely to convert.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Reach new audiences across YouTube and Google
YouTube
Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favourite creators and watch product reviews.
Discover
Gmail
Learn more about Demand Gen campaigns
Check out this collection of resources to find insights, tips, and best practices to help you drive results with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click.
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Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
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Learn moreYouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
Frequently asked questions
A Google Demand Gen campaign is an AI-powered campaign that is ideal for social advertisers who want to serve visually-appealing, multi-format ads on Google’s most immersive visual touchpoints: YouTube, YouTube Shorts, Discover, and Gmail. Learn more about the power of Demand Gen campaigns by visiting the About Demand Gen help page.
Demand Gen campaigns use Google AI to help you optimise your video and creative expertise. Google AI creates the perfect combination of tailored, high-impact visuals, messages, and ad placements, so you can drive more consumers to take action. Learn more about the power of Demand Gen campaigns by visiting the About Demand Gen help page.