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Learn what’s new in Demand Gen with Demand Gen Drop #2.

April 2026

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This edition of Demand Gen Drops is focused on bidding optimisations and creative tools to boost your YouTube performance:

  • New customer acquisition goals are rolling out this month. Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost.1
  • Deep linking via Web to App Connect is now available for iOS. When implemented, users seamlessly move from ads to your brand’s mobile app.
  • Target CPC bidding now allows you to optimise and compare performance across ad platforms with the same settings.
  • Use AI to generate videos that optimise for viewer experience and increase your reach on YouTube.
  • Leverage product feeds as your virtual storefront. Demand Gen campaigns that do so using tROAS goals typically see a 20% increase in conversions. 2

Learn more about backend improvements we’ve made to Demand Gen on our recent Google Ads Decoded podcast.

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Google Ads interface showing someone opting into New Customer Acquisition mode.

New customer acquisition goals

Now available in Demand Gen.Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost.*

A chart illustrating how Web to App Connect impacts performance.

Target CPC bidding

You can now optimise and compare performance across ad platforms with the same settings.

Google Ads interface showing someone selecting the “Clicks” goal as they create a campaign.

Deep linking via Web to App Connect

Now available for iOS. When implemented, users seamlessly move from ads to your brand’s mobile app.

Google Ads interface showing someone opting in to auto-generated video ads.

Auto-generated video ads

Use AI to generate videos that optimise for viewer experience and increase your reach on YouTube.

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  • New customer acquisition goals

    New customer acquisition goals

    Now available in Demand Gen.Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost.*

  • Target CPC bidding

    Target CPC bidding

    You can now optimise and compare performance across ad platforms with the same settings.

  • Deep linking via Web to App Connect

    Deep linking via Web to App Connect

    Now available for iOS. When implemented, users seamlessly move from ads to your brand’s mobile app.

  • Auto-generated video ads

    Auto-generated video ads

    Use AI to generate videos that optimise for viewer experience and increase your reach on YouTube.

Google Ads interface showing someone opting into New Customer Acquisition mode.
A chart illustrating how Web to App Connect impacts performance.
Google Ads interface showing someone selecting the “Clicks” goal as they create a campaign.
Google Ads interface showing someone opting in to auto-generated video ads.
1. Average uplift in performance based on internal studies conducted on Search & Shopping campaigns using best practises. Individual results may vary according to campaign details. Google Internal Data, Global, All Verticals A/B Test, March 2025-May 2025.
2. Google data, Global, May to June 2025, based on performance data from campaigns active since Q1 2024 with over 50 products in merchant feed.