Generate leads with Google Ads

Intro

Today’s lead-to-sale journey is more complex than ever, with consumers reading reviews, watching videos, and comparing options across 5.5 online touchpoints before even filling out a lead form.¹

That’s why Google Ads is a powerful partner for your lead generation strategy. With 6 products with more than 2 billion monthly users, you can reach relevant customers at scale and deliver the right message at the right moment.

Take these essential steps to start getting high-quality leads and driving results:

Getting started

To set yourself up for success, begin by mapping the complete customer journey, from the initial point of contact to the final sale. Keep in mind:

• Number of stages from lead to sale
• Volume and value of each conversion action
• Length of time between each stage
• Conversion rate between each stage

Your lead-to-sale map could look like this:

Once you have your lead to sale map, identify the crucial steps that signal a high probability of conversion, and prioritise them in your measurement and bidding efforts.

At the heart of every successful campaign is a robust measurement strategy. These tools will help you accurately collect, connect and activate important first-party data. This fuels Google AI-powered solutions that help you engage with new prospects at scale.

• Google Ads Data manager puts all your data management controls in one place, enabling you to drive incremental revenue.
• The Google tag helps you accurately track conversions, which are valuable actions on your website, and gain deeper insights into campaign performance.
• Enhanced conversions improve the accuracy of your conversion measurement to unlock more powerful bidding

Work together with Google’s AI-powered solutions to generate demand and drive new leads for your business. Whether you’re aiming for high lead volume or prioritising qualified leads, these solutions are your key to growing your business.

• Value-based bidding optimises bids and prioritises your budget to reach your most valuable prospects. Watch our deep dive on this here.
• Broad match with Smart Bidding in Search campaigns helps you show up on as many business-relevant, valuable searches as you can.
• Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximise lead generation performance.
• Demand Gen campaigns help you create and convert demand on YouTube and Google’s most visual surfaces. Combine the power of Google AI with the flexibility of more controls where you need them to customise your strategy by audience, channel, and creative.

Expand your reach and engage new audiences on YouTube to build more connections that fuel long-term business growth.

• Video reach campaigns help you cast a wider net and maximise your reach.
• Video view campaigns help you drive consideration.
• App campaigns for installs can help you win new app users if you have a mobile app that drives strong engagement.