Sign in with Google Finding success with Smart Bidding
Smart Bidding uses Google AI to deliver better, more informed bids while saving you time. In this guide, we’ll talk about why you should use a Smart Bidding strategy and how to drive better results in Search campaigns.
Set up your account for success
Create campaigns with single objectives, and use accurate conversion data. Then pair Smart Bidding with broad match keywords and responsive search ads to find additional queries.
Pick the right bid strategy
Choose your bid strategy based on your main business goal. To make the most of AI-powered bidding, you can use Maximise conversions with an optional target CPA or Maximise conversion value with an optional target ROAS.
1STOPlighting is a retail lighting store offering indoor and outdoor lighting fixtures, patio umbrellas, furniture, and more. They wanted to grow revenue while maintaining profits across multiple brands and product categories.
Test your bid strategy
Use Google Ads experiments to test one variable at a time on a large volume, long-running campaign. For example, you can test Maximise conversion value with an optional target ROAS against your existing bid strategy.
Evaluate your performance
The bid strategy report shows how your campaign is performing compared to your set performance goals. Recommendations can also help with ideas on how you can improve performance across your campaigns.
