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Get the ultimate Festive Playbook 2026

Master full-funnel strategies, creator integration, and AI-driven ad solutions to capture high-intent demand and maximise festive marketing ROI.
Download the playbook now!
A hand holding a Google and YouTube guidebook titled "A Marketer's Playbook to Win this festive season" on a wooden table decorated with lit diyas and marigold garlands.

Festive Masterclass:
Your Strategy to Capture the Festive Wallet

Ready to win the upcoming festive season? Explore our festive webinar series hosted by Google experts. Learn proven strategies across YouTube, retail playbooks and AI automation—plus get direct answers to your questions in live Q&As. Register today!
  • Ignite Demand: Building Brand Awareness & Discovery at Scale

    Scale Brand Demand & Awareness

    Maximise festive growth: Master YouTube full-funnel strategies & category demand insights.

    Watch now!
  • Performance for Lead Generation: Full Funnel Approach for LG followed by Real Estate & BFSI Playbook

    Crack Lead Generation for your business

    Turn festive demand into growth with LeadGen, Real Estate & BFSI full-funnel playbooks.

    Watch now!
  • Performance for Commerce: Driving Conversions with Smart Automation & Advanced Measurement

    Drive conversions for maximum ROI

    Drive sales with smart automation, Performance Max, and GA4 measurement.

    Watch now!

See how businesses are winning during festive season

Discover how leading brands leveraged Google and YouTube ads solutions to capture high-intent demand and maximise festive marketing ROI.
  • An elegant black and gold Nykaa Fashion gift box decorated with traditional lit diyas and rose petals.

    Nykaa: 66% More Orders

    YouTube Shopping affiliate assets drove 28% higher visits and 66% higher orders for Nykaa Fashion.

    Learn more
  • A red 'The Souled Store' branded delivery box on a festive table setting with diyas, marigold garlands, and Indian sweets.

    The Souled Store: 3x Conversions

    Partnered with YT Creators to build awareness and boost conversions 3x via full-funnel ads.

    Learn more
  • A peach Tira beauty gift box filled with makeup and skincare products, surrounded by lit clay diyas and festive marigold flowers

    Tira Beauty: +35% Purchases

    Search AI Max helped Tira capture long-tail queries, increasing purchases by 35% with an 8% lower CAC.

    Learn more

Create and convert demand with Search and YouTube

Capture intent across every festive shopper mindset with India’s most connected media stack built to drive proven ROI, discoverability, and conversion.
  • Hands holding a smartphone searching Google for 'makeup kit instant delivery', displaying fast delivery shopping results next to a festive Rakhi thali and marigold flowers.

    Spark Brand Discovery

    Google and YouTube are present in 93% of Indian shoppers’ brand discovery journeys.1

  • A woman watching a YouTube video of a content creator speaking on a laptop in a cozy, softly lit room

    Leverage Creator Trust

    89% of Indian viewers say YouTube creator content helps them research and discover products to buy.2

  • A person watching a 'Tech Unboxing - Hands On Review' video on a smart TV in a festively decorated living room

    Supercharge Decision Making

    YouTube is the #1 platform to research, vet, and buy brands or services.3

  • Graphic stating 'YouTube and Search together yield 1.6x higher average ROI'

    Outperform paid social ROI

  • Graphic stating 'Google Search ROI was 1.47x of total media ROI'

    Outpace total media ROI

  • Graphic stating 'YouTube ROI is 1.98x of linear TV and 1.94x of OTT'

    Outyield TV & OTT ROI

1 According to a survey by Ipsos, Google and/or YouTube are present in 93% of journeys in India where consumers said they discovered a new brand, product/service, or retailer/provider.
Source: Google commissioned Ipsos Vertical Consumer Journeys, July 2025

2 According to a survey conducted by Kantar, 89% of surveyed viewers in India agree that YouTube has creator content that helps them research and discover products when shopping, outperforming the competitive average (80%), which includes Facebook, Instagram, and Moj MX Takatak.
Source: Google/Kantar, Future of Video, IN 2025. Competitor set includes: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj MX Takatak, ZEE5.

3 According to a survey conducted by Kantar, surveyed viewers in India rank YouTube as the #1 platform when they want to research, vet, or make a decision about a brand, product, or service that they want to buy, outperforming all competitors including Facebook, Instagram, and Moj MX Takatak.
Source: Google/Kantar, Future of Video, IN 2026. Competitive set includes: Linear TV, Amazon Prime Video, Sony LIV, JioHotstar, MX Player, ZEE5, Facebook, Instagram, and Moj & MX Takatak

4 According to an Analytic Edge DML Meta Study in India, high-spending campaigns running YouTube and Google Performance ads together deliver a combined Average ROI that is 1.6X higher than Paid Social ROI (Jan 2021 – Nov 2025)

5 According to a meta analysis of CPG MMM Studies done by Analytic Edge in India, Google Search ROI was 1.47x of Total Media ROI (2021-2025)

6 According to a meta analysis of CPG MMM Studies done by Analytic Edge in India, YouTube ROI delivered 1.94x higher ROI than OTT Platforms (2021-2025); According to a meta analysis of CPG MMM Studies done by Analytic Edge in India,YouTube ROI was 1.98x of Linear TV ROI (2021-2025)