Sign in with Google Shake Shack partnered with Google to create a seamless, personalised experience for their guests. By using Google’s App Connect, they were able to bridge the gap between their web and app platforms, resulting in a 2.5X increase in return on ad spend and a 6X surge in conversion rates. This collaboration transformed their business by building deeper connections with their most passionate guests.
App Connect is the new name for Web to App Connect. While this video references the former name, the content remains relevant to the new App Connect experience.
