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How Shake Shack boosts ROI with Web to App Connect

September 2025

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Shake Shack partnered with Google to create a seamless, personalised experience for their guests. By using Google’s Web-to-App Connect, they were able to bridge the gap between their web and app platforms, resulting in a 2.5X increase in return on ad spend and a 6X surge in conversion rates. This collaboration transformed their business by building deeper connections with their most passionate guests.

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