Sign in with Google The 10-minute AI training plan Google uses to upskill marketers
CMOs today face a major challenge in upskilling their teams amid an overwhelming amount of AI noise and rapidly evolving tools. When marketers are already time starved, traditional training programs that pull employees away from their day-to-day responsibilities to act as students often fall short. Active learning by doing and immediate practical application are crucial for driving real adoption, a principle reinforced by research in Harvard Business Review, showing corporate learning works best when tied directly to on-the-job execution.
To solve this within Google’s marketing organization, we created a comprehensive AI Boost Program and a major component of this program is AI Boost Bites, a series of bite-sized, practical video lessons where real Google marketers share real-world workflows and hands-on tips in under 10 minutes. We have taken parts of our own video library and made them available externally for free, so CMOs across any industry can easily leverage these resources to establish a flexible, effective learning plan that builds practical AI fluency across every department.
Below, we’ve broken down how you can immediately deploy these bite-sized lessons across your core marketing functions.
What to send your creative team
Your producers and creatives constantly have to prove their concepts on paper will work on screen. You can help them pressure-test ideas quickly, without spending a single dollar of your production budget. Share this simple how-to Boost Bite on creating a video in minutes, not a month, and challenge them to test the concept on an upcoming slide deck.
Deanne Chen, product marketing manager at Google, shows how to turn a Google Slides deck into a polished product demo in minutes using Google Vids and Veo for scripts, voice-overs, and animation.
Ask your team to share what idea they tested and what they learned using the tool that turns slides into videos, then open the floor in a team meeting to see how this stress test fits their existing workflow.
Bonus: Have them create the audio track for their video with this 5-minute training on generating music. Gemini will want to know the vibe they are going for, no coding needed.
What to send your metrics, analytics, and data whizzes
Everyone loves data until they don’t understand the story behind the numbers. That’s when your analytics team can tap AI tools, like this Boost Bite that finds the script behind the spreadsheet. In under five minutes, your metrics team can iterate on their key talking points before Monday’s crossfunctional meeting, right when the CTO asks if the numbers a vendor promised actually moved the needle on sales.
Jessica Lee, associate consultant at Deloitte, walks through a five-step workflow in Gemini and Lyria to brief, compose, critique, and refine custom music tracks that match a project’s tone.
Ask your analytics team to gather the most common questions they get from the CFO, CTO, and other leads, and share them with Gemini to draft answers from their context, cutting prep time so they can focus on delivery.
What to send your writers and strategists
Your team has spent eight hours on a draft, and now they’re not even sure if it reads as clearly as it did this morning. Instead of letting tired eyes hit send for approvals up the chain, have them run it through a Boost Bite that helps them poke holes and catch weak points before it leaves their outbox.
Ask your writers to share a list of watch-outs their channel owner or editor flags for the team so Gemini can incorporate quick fixes before review.
Clarissa Bukhan, head of partner engagement at Google, shares her three-step poke-holes method in Gemini, using persona prompts to pressure-test strategy docs for gaps.
What CMOs should do to support their own growth and learning
There are three things leaders can do to help support AI upskilling for themselves and their organizations.
- Show your team that, as an executive, you too are actively testing the tools. Block dedicated time to learn and model the behavior you’d like to see.
- Don’t let AI training be a passive exercise where people just watch a video and check a box. Instead, create a hands-on learning loop. For example, Google employees complete a quick challenge after each short lesson and upload their work. This gives leaders a clear, real-world look at who is actually practicing and mastering the skills.
- To get people actually using AI, treat the training like an exciting launch. Give it a fun name, make it a friendly competition, and celebrate early wins. When teams compete in quick, low-stakes contests, like seeing who can write the best prompt, learning changes from a boring required meeting into a fun team event.
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