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Create, Capture and Convert demand with YouTube today

Create demand with reach that powers discovery

YouTube gives brands more opportunities to be discovered by new customers, in the living room and beyond. From scrolling to streaming, you show up as they discover and stay with them across every screen.

Video Reach Campaigns

Determine the optimal mix of video formats to efficiently deliver your message at scale, maximising reach and awareness with potential customers.

Unique Reach increases 134% on average for YouTube advertisers when adding Brand video to action.1
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  • Introduction to Video Campaigns

    Introduction to Video Campaigns

    Learn the benefits of Video Campaigns and how you can use them to meet your business goals.

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  • Google Ads Tutorials: Video Reach Campaigns for Efficient Reach

    Unlock Growth: Build brand awareness with Video Reach Campaigns

    Maximise efficient reach with Video Reach Campaigns, create future demand and ensure your brand is known to tomorrow’s buyers.

    Watch now

Capture attention with purposeful viewing

People come to YouTube with purpose: to discover, research and buy. It’s where trusted creators turn attention and intent into every outcome that matters, from site visits and leads to online sales and store visits, in a single platform.

Video View Campaigns

Efficiently deliver your story to audiences on YouTube that are most likely to view and engage, maximising brand consideration at scale.

Over 50% of YouTube advertisers saw incremental search lift when adding Brand to Action video, with an median incremental lift of 25%.2
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  • Awareness and consideration Video Campaign best practices

    Best practices for awareness and consideration Video Campaigns

    YouTube is the best place for advertisers to build connections with engaged viewers to drive business outcomes.

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  • Google Ads Tutorials: Video View Campaigns

    Deepen customer engagement & drive future action with Video View Campaigns

    Use the power of Google’s AI to maximise views and drive more customers to consider your brand.

    Watch now

Convert demand with Google AI

Gemini is your performance advantage, mapping billions of real-world intent signals across the Google ecosystem, delivering more relevant ads, increased performance, and creative resonance.

Demand Gen

Find your next customers before they start searching. Fuelled by Google AI and deep audience signals, Demand Gen drives the outcomes you care about: from site traffic and leads to online sales and store visits.

46% of of Demand Gen conversions come from net-new customers, outperforming the paid social average.3
Download the best practices checklist
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  • Demand Gen Introduction

    An introduction to Demand Gen Campaigns

    Demand Gen campaigns help you find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment.

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    The YouTube Performance Four: Best practices to drive conversions on Demand Gen Campaigns

    The 4 components of YouTube Performance form a virtuous cycle. Each one amplifies the effectiveness of the others, resulting in improved overall performance and investment potential.

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    YouTube Foundation: Convert demand with AI-powered Demand Gen

    Discover how to unlock demand and convert high-intent consumers via Demand Gen

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  • Proving Value via Effective Measurement

    YouTube Masters Training Program

    Learn the latest about YouTube, Demand Gen, Gen AI and Creatives and Measurement with Product Leads from Google.

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Here’s how businesses are winning with YouTube

YouTube can help businesses create, capture and convert demand across the full funnel.
Download more case studies
Gap Case Study Video Gap

How Gap is turning culture into commerce with Google and YouTube

To create, capture and convert demand, Gap connected collaborations with major artists on YouTube to AI-powered campaigns across Google. See how they turned cultural buzz into serious business.

Learn more

1. Source: YTFF Fundamental Conversion Experiments Insights.
2. Source: AIM YouTube full-funnel internal, background experiment; search lift analysis.
3. Source: Measured, Jan 2025 - Mar 2026, US.