About
Discover how to unlock new growth channels and convert high-intent consumers—even when they aren’t actively searching. Demand Gen empowers you to generate demand across Google’s most visual, immersive surfaces and drive conversions at an ROI competitive with major social platforms.
In this session, we will unpack the latest feature launches and strategic best practices to help you scale effectively. You will learn how to leverage New Customer Acquisition goals to focus your budget on acquiring fresh, high-value audiences, and how to use the Asset Studio tool to build high-performing video creative that supercharges your campaign performance.
Hear directly from our Google product experts as they answer key questions and share practical insights during the dedicated Q&A session. Watch on demand to get expert perspectives and actionable guidance to help you make the most of Demand Gen.