On Page Optimization
In order to rank any website on the front pages of Google, it is necessary to have the proper on-page optimization. On-page optimization is simply the information you have on a particular page of your site. This includes, but is not limited to, meta title and description, H tags, internal linking, properly coded menus, widgets, images, videos, contact information, forms, and a number of other factors. At Hit Me SEO, we understand that having a page coded properly will create long term benefits for your entire site, and require less off-page strategies in order to secure your high rankings on Google.
Pay Per Click Management
Pay per click advertising is simply paid advertising on the Internet. There are a number of platforms that you can utilize with paid campaigns, but the two most popular are Google Adwords and Facebook Advertising. If you are unfamiliar with how Google Adwords (Pay-per-click) works, you can easily waste a significant amount of money in a very short period of time. We have managed small campaigns for clients along with campaigns that have topped six-figures per month. We will identify your most profitable keywords, properly optimize landing pages, call to actions, improve quality scores, and overall, create a campaign that will improve your ROI each and every month. Hit Me SEO is a Certified Google Partner. You can learn more here: https://www.hitmeseo.com/pay-per-click/
Google My Business - Maps For Local Search
Arguably the most important aspect of optimization for a local business is Google My Business. This is also referred to as Google Maps by many business owners. Google's goal is to provide searchers with the most relevant results for a search query, while providing the most local and relevant options. For a local business, it is imperative to rank in the city in which your business resides. It is no longer an easy process, and the search engine algorithm is different for Google My Business and organic (i.e. you may rank well in organic and not in maps). At Hit Me SEO, we uncover all of the keyword phrases that show a maps listing for each business, and utilize an internal strategy that helps you rank for each and every one. We have clients with more than 50 #1 rankings on Google Maps. Google My Business is by far the most cost effective way for local businesses to dominate the local market.
Social Media Management
If you rank well on Google for a number of keywords and phrases, that does not guarantee you new clients or even new visitors to your website. Conversion optimization is the process of guiding those who have found your website, through the process of completely the sale. In other words, we guide visitors through the website, and strategically place callouts and links on your website in order to move them one step closer to the sale. If you are ranking well and not seeing a significant increase in sales, you may need to look at the user experience of those visitors on your site. Often times, we are able to locate the bottleneck within your site by reviewing Google Analytics.
Ranking on Google is great, but it is important that you rank for the keywords, phrases and terms that are most important to your potential clients. Identifying "buying keywords" is a strategy we use for all new clients with both on-page optimization as well as paid advertising through Google and Facebook. If you are going to drive an additional 1000 visitors to your site per month, make sure those visitors are the ones most interested in purchasing your product or your service.
Business Listings and Citations