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Miami or Cornwall , where ever you may be every business should be doing some kind search engine optimisation for the website. It does not matter if the business is in Miami, SEO can be performed from anywhere in the world.

If you are looking for your search terms and seeing your business rivals...

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Truro Search Engine Optimisation

Aug 30, 2019 – Aug 29, 2020

SEO - If you have a website for your business then you don't necessarily need any search engine optimisation service. Well, you do and you don't and it depends upon who is doing it any what they are charging and what your business is. SEO isn't for every business. Depending on what your Truro bus...

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Digital Marketing And SEO Services

Mar 4, 2020 – Mar 2, 2021

It has been a long time since Google surpassed traditional advertising routes for potential clients searching for businesses yet some business owners still waste their advertising budget on these outdated ad methods. If you are still stuck in the past then it is time to ditch the old ways and div...

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Be Aware Of Bad SEO Practices

Mar 5, 2020 – Mar 1, 2021

If your online business needs an SEO campaign, then choosing the right SEO company to carry out that work can be a difficult choice.

1. What works in search engine optimisation changes often and an agency with glowing testimonials from even a year ago might not mean they can still put your busi...

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Cornwall Digital Marketing

Mar 7, 2020 – Mar 5, 2021

When you decide to start a digital marketing campaign for your Cornwall business you should expect the campaign to run for around ten to twelve months before the undertaken search engine optimisation work kicks in and really begins to take effect.

This time scale will depend on the keyword diffi...

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Google Penalty Recovery

Mar 5, 2020 – Mar 2, 2021

Google Search Engine Penalty Recovery - Panda/Penguin/Medic

We come across websites that have suffered a penalty from Google and had its rankings decline. There are many different Google updates but they all tend to fall under the umbrella of Panda and Penguin and most recently Medic.

Having yo...

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An SEO agency can be started by anyone as there are no qualifications. You can't study it at university and even if you could all the algorithm changes and updates means some methods become outdated fairly quickly. Being successful at search engine optimisation means constantly learning and testi...

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Schema in search engine optimisation

Mar 7, 2020 – Mar 4, 2021

Schema has been around for a number of years and was created in 2011 by some of the top search engines such as Google, Bing and Yahoo.

Since its first inception, its role in search engine optimisation has turned into one that has become vital to successful search engine ranking.

When the correc...

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SEO Cornwall AMP optimisation

Mar 6, 2020 – Mar 4, 2021

AMP or Accelerated Mobile Pages is an important open source project to ensure your users have a better experience.

Mobile friendly websites have been recommended for a number of years since Google's fairly uneventful Mobilegeddon.

However, recently Google has introduced a mobile first indexing ...

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3 years ago
Using In Search Digital for my local search engine marketing campaign was one of the best investments. I could have made for my business. We were a little skeptical about using SEO instead of more traditional advertising routes but glad we proceeded as the results have been beyond expectation and our Google my business page is thriving.
- Berry W
3 years ago
- Paul B

About In Search Digital

My first steps into internet marketing were around 1999 before Google became the dominant search engine. Since that time SEO has been constantly about learning, testing and adapting.

SEO in around 2004 was a simple case of cramming as many of the keywords on the page as possible with the highest number being given the top spot.

Only 5 years ago an internet marketer could use automated tools such as SENuke, Magic Submitter, GSA and have a website ranked by way of thousands of backlinks.

It has only been in recent years that Google has made huge steps in their search algorithm that made all these techniques ineffective. Although even now with the right knowledge and site an automated tool can still work.

Using automated link building tools on your business website would not be advised and this is where care is required when choosing an search engine optimisation service because there are some digital marketing companies that still use these tools. One huge red flag would be price, if it is very cheap then not much time will be spent on the service and could mean there are automated programs being used.

We do not use any Black Hat tactics or automated tools although over years of internet marketing we have a good knowledge in this field which is useful when analysing sites that have had bad previous SEO campaigns.

Google's algorithm's - the major ones being Panda and Penguin, took care of the easy, fast rankings for anything other than easy keywords.

Moving foward into 2019 and beyond we havee to contend with the new Google medic update which is the biggest since Penguin and will be a crucial aspect for all digital marketing companies who want to achieve rankings for their clients.

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