Vida Bakery

Vida sounded like the perfect option for our wedding cake, ensuring my wife was able to have the perfect day without the worry of cross contamination. They did not dissapoint, to the point I had to convince the coeliac's in the room that it was a GF cake. With free reign on the design elements, they gave us the right balance of traditional with modern style. It was delicious, some might say the "icing on the cake" to a perfect day!!

I was amazed to be able to find a bakery that makes cakes with gluten, egg and dairy free. When I did I had to have a cake made for my little boys birthday. They met all my expectations, the taste, the decor, just perfect. Great communication and very friendly when picked up cake.

Unfortunately had an awful experience with this bakery. I asked for a custom cake, ombre peach and cream colour for the body, was highly descriptive and sent colour reference photos. They sent me a photo of the cake the night before my event and it was totally wrong. The cake was pink, along with off centre writing on top. They did change the writing to be more centre and changed some of the decorative icing as that was wrong too, but claimed that the cake only looked pink due to a pink neon light in the kitchen. When I asked for the colour to be fixed, they threatened to cancel the order and give a refund, and insisted the cake was the correct colour of ombre cream and peach. I hoped for the best but when the cake arrived it was indeed pink. Not cream and peach ombre. When I asked for compensation as the cake was wrong, they claimed they had already offered compensation to me, and I had refused. This is not true. They threatened to cancel the order, and did not offer any compensation.When I explained this, I never heard back from them. They also kept insisting that the cake was the correct colour when it clearly was not. On top of this, they were awful with communication. I had to chase to get a response and to get a conformation of my order after sending them the money. They also claimed they would arrange delivery with the venue, but a day before the event they still had not, and I had to chase them again and speak to the venue myself to let them know when the cake would arrive. Claiming the cake was the wrong colour in the photo due to the kitchen light, when it was just the wrong colour, then claiming they already offered compensation when they did not, leads me to believe their custom cakes are a scam to get customers to pay a large amount of money. My cake was £120 and it was completely the wrong. I strongly regret using this company. Overall, an awful experience that really negatively affected my event. I’ve attached my reference photo I sent to them, and a photo of the cake that arrived.

We had a delicious and gorgeous vegan, gluten-free cake for our vow renewal thanks to Vida Bakery. Our guests had so many compliments about the look and flavour - Dani and the team work bakery magic based on just a few Etsy photos I sent!

I already knew I loved Vida from all the slices I've tried from them when they open on Saturdays so I knew I wanted them to do my bday cake. They did not disappoint! So beautiful and soooo yummy. Nailed the brief. So happy to have an allergy friendly bakery right on my door step!

Ordered a rainbow cake for a birthday and they did not disappoint, the cake looks amazing, came quick and within time frame I need. Customer service is amazing! Packaged with care too!

We’ve had an amazing rainbow 10in cake arranged by Vida for my 9 yo daughter. We all loved the vegan, gluten free cake both visually and with our taste buds. I ordered this cake for 2nd time. Great service including speedy communication. Would recommend ❤️

On 10 November 2022, I pre-ordered a carrot cake from Vida Bakery and requested that it be made the same as the version shown in their catalogue. I paid for the cake on 19 November 2022, and I received it on 20 November 2022. Unfortunately, my order request wasn’t fully fulfilled. The piped icing on the top of the cake and the base colour of the cake were cream instead of orange. The message was written in pink, which looked confusing and did not match the theme shown in the catalogue. Pecan nuts, which were present in the catalogue photo, were also missing. Despite stating clearly that I wanted the cake to be made the same as in the catalogue, Vida Bakery decorated it in a different way without informing me. The definition of "same" is "resembling in every relevant respect" or "conforming in every detail." There were multiple opportunities during our email exchange for them to ask for clarification or notify me of changes, but they chose not to. When I raised this on the day of delivery, I received a reply two days later with no apology or meaningful resolution. I was told, “If you wanted it to be exact (including the nuts), you should have let us know.” However, their own Terms and Conditions say, “We will put a lot of time and effort into being as accurate as possible,” and “If the product is missing elements stated on your order confirmation, we will credit or refund your purchase.” My order stated I wanted it to be the same as in the catalogue, and that standard was not met. Their response felt dismissive and contradictory. If asking for something to be “exact” violates their T&C, then that should be made clearer. But if they claim to strive for accuracy, then significant changes like colour and missing toppings should have been confirmed with me, especially for a cake costing £84. Additionally, the email correspondence lacked professionalism. I received incorrect bank details twice, which caused delays and confusion. Some emails included unnecessary or casual elements like “Sent from my iPhone,” and the overall communication was not polished or businesslike. I followed up with another email on 23 November 2022, but I did not receive a reply. Update: I received an apology and a partial refund.

I have been a repeat customer of Vida Bakery for many years! They have made birthday cakes for me and my family and even made my wedding cake and wedding cupcakes. I went to their Brick Lane shop for years, have used their amazing postal service, and now they have a new space with takeaway on Saturdays I have been several times to get my Vida fix! Their flavours are always so innovative and absolutely delicious - you would never know they are 'free from', and I have had many family members without dietary requirements say they are the best cakes they have ever eaten. As someone with coeliac disease it is amazing to be able to eat such glorious cakes. Dani and Vane are wonderful human beings, too. I highly recommend them to everyone!!

I just picked up 2 humongous slices of gluten free & vegan cake @vidabakery on my way home from the hair salon. Slices literally the size of my head 😂🐷 and sooooo delicious 😋 The Lemon & Blueberry & Passionfruit is my summer favourite 🍋🫐 & the new Chocolate & Pistachio is so indulgent 🤎💚. Collection only on Saturdays at their E2 Hoxton bakery & a bargain at only £11 in total for both and I'd say they'd feed at least 6-8 nicely 😊