Untold Research - a women-owned small business - breaks the mold of traditional research by thoughtfully measuring and exploring not only people’s thoughts, opinions, and behavior, but also the motivations behind them. Through both time-tested and experimental methodologies, we craft custom studies that create space for participants to respond authentically, because we know repeating what was done yesterday will never change tomorrow.
While every study is designed to meet the specific goals of our clients, research approaches often include surveys, focus groups, audience analysis, and in-depth interviewing culminating in detailed reporting, including detailed findings, data-driven conclusions, and strategic recommendations.