TruClothing was born from a long-running family business that began in the early '80s. Five brothers migrated to the UK to build a better life and pursue their vision of crafting, wholesaling, and retailing natural leather goods. Starting in Petticoat Lane market, they expanded to 3 stores across London. Their driving force was delivering premium products at competitive prices, focusing on customer satisfaction. As the family grew, each brother established a branch, giving rise to the second generation TruClothing.