๐๐ผ๐ ๐๐ ๐๐ ๐๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐/๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด ๐ถ๐ป ๐ฃ๐ฃ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐
Running a PPC campaign without testing is like cooking without tastingโyou might get lucky, but odds are somethingโs off. For years, A/B testing has been the go-to method to figure out which ad version performs better. But now that AI is entering the mix, the way we test, optimize, and scale a PPC campaign is evolving fast. AI doesnโt replace A/B testing, it enhances it. While traditional testing is still valuable for isolating big creative changes, AI makes it possible to test more elements, adapt in real time, and personalize results at scale. Understanding this shift helps marketers get more out of every campaign without giving up control or clarity.
