๐๐ผ๐ ๐๐ผ ๐๐๐ถ๐น๐ฑ ๐ฆ๐๐ข ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ง๐ต๐ฎ๐ ๐ ๐ฎ๐๐ฐ๐ต๐ฒ๐ ๐จ๐๐ฒ๐ฟ ๐๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ฆ๐๐ฎ๐ด๐ฒ๐ (๐ง๐ข๐๐จ, ๐ ๐ข๐๐จ, ๐๐ข๐๐จ)
SEO content works best when it speaks directly to where someone is in their decision-making process. Marketers often call this path the โfunnel,โ which has three main stages: TOFU (Top of Funnel โ awareness), MOFU (Middle of Funnel โ consideration), and BOFU (Bottom of Funnel โ decision).
For businesses, the challenge lies in creating the right content for each stage, rather than treating every visitor the same. This is where working with an experienced SEO company can make a difference.
By understanding how people move from casual browsers to paying customers, you can design content that feels useful instead of pushy.
This guide will break down what each stage means, what kind of content fits, and how you can use SEO to guide your audience step by step.