๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฃ๐ฃ๐ ๐๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป: ๐ก๐ฎ๐๐ถ๐ด๐ฎ๐๐ถ๐ป๐ด ๐๐ผ๐ผ๐ด๐น๐ฒโ๐ ๐ฃ๐ฟ๐ถ๐๐ฎ๐ฐ๐-๐๐ฒ๐ป๐๐ฟ๐ถ๐ฐ ๐๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ
The way we track, attribute, and optimize Pay-Per-Click (PPC) campaigns is being rewritten right under our noses. If youโve spent any amount of time in digital advertising over the past decade, youโll know how central third-party cookies were to your toolkit. But hereโs the rub: those cookies are on their way out, and Googleโs Privacy Sandbox is stepping in. The changes may seem subtle at first glance, but donโt be fooledโthis is a seismic shift in how attribution works. And if youโre still relying on outdated models or clinging to the hope that the cookie phase-out wonโt affect you, itโs time to recalibrate. Letโs unpack whatโs happening, what it means for your attribution models, and where the smart moneyโs going next.
