It is clear that video has exponentially become one of the most useful forms of communication.
As an example, studies highlight that viewers retain 95% of a video’s message compared to only 10% when consuming the same message in text form. Why? Because it stimulates the senses, engages you with sound and moving visuals, and uses its power as a storytelling art form to make you feel something! That’s why the demand for video keeps growing.
Over the last decade, 12,805 new video production companies were created, however, this doesn’t mean that the quality of the content being produced is improving. The average production company is making videos without actually understanding how to share the message their client needs to convey; instead of going for a bold and creative approach (which would help the viewer transfer this information into long-term memory), the average video being made today has the quality of being interchangeable from one production company to the other. Check out our blog for more information!
