As most of us know, video content has become the most popular form of media. Today, video is the king. Everyone is using it from businesses to social media influencers. According to Social Sprout, 93% of social media marketers who use video say it’s vital to their social media strategy. There are several reasons as to why video has become such an integral part of marketing.
What can you effectively do with video?
By using video content, you can show your customers exactly who your brand is and what it stands for. It’s a chance to let your audience see more of your company’s personality, while also getting them interested in what you’re offering. Social Sprout says, 66% of consumers report short-form video to be the most engaging type of social media content.
For example, if you are a clothing company, making videos about your new line or customer reviews can help gain the trust of a newer audience. This allows them to get a better look at the quality of your products and hear from others who have great things to say about it. Another example would be for a lawyer who wants to get their name out there. They could do a Q&A, make videos on case studies, etc. Whether it’s corporate, promotional, or medical video production, video is sure to help build trust.
