Behold, the ultimate refreshment! We created this massive Coca-Cola can in collaboration with Wasserman for a brand activation event at Pitch 25 in Houston. The hardest part was nailing the precise shade of iconic red! Special shout-out to our friends at Matthews Paint for helping us match the correct Pantone using automotive paint. We worked hard to make every detail an exact match of the Coke cans we all know and love!
#cocacola #smashdesignstudios #wasserman #pitch25 #brandactivation #colossalart #sculpture