How Automotive Manufacturing Led to the QR Code
Smartphones may have popularized the QR code in everyday life, but they were actually invented by Toyota supplier Denso.
Quick response (QR) codes just seemed to appear one day in the late 2000s. Now they’re everywhere: plastered on advertising, social media, even Coke bottles, all begging for your attention. But QR codes were designed for manufacturing, not marketing. It was Denso, the Japanese industrial giant closely linked with Toyota, that developed the code in the early Nineties. This story originally appeared in the June 2020 issue of Road & Track A QR code is essentially a better barcode. Traditional barcodes serve your local supermarket just fine, but have a number of limitations. They can only encode around 20 alphanumeric characters horizontally.
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