Column: Toyota's costly engine recall shows value of doing the right thing
Toyota's Tundra, Lexus LX engine replacement campaign is a customer care example other automakers should follow.
The V-6 engines in the Toyota Tundra pickup and Lexus LX SUV — sourced from two different factories — had similar problems. Recalling them may cost half a billion dollars.
Every once in a while, we get another reminder of the sheer scale of the North American auto industry, and what that scale enables.
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