Some of your not-for-profit’s communications will interest only a select group of supporters. But your organization’s annual report is for all stakeholders: donors, grantmakers, clients, volunteers, watchdog groups and the government. Fortunately, you have plenty of creative license to make your report engaging and memorable for its wide-ranging audience. You should, for example, include client testimonials where those you’ve helped tell their own story in a personal way. Also make the report as visually exciting as it is interesting to read with arresting images and innovative layouts.
