I would give more than 5 stars if possible! We love this place!! The furniture is top quality unique pieces. There is always something new every time we visit. Erik is great to work with. I highly recommend!!

Such a great place for cabin decor! Lots of cool pieces that perfectly represent the North Woods!

We would recommend this store to everyone. Great in store service, helpful but not at all pushy. Great communication as our furniture order arrived to the store. Delivery was on time. They called before they came. The delivery guys were careful yet efficient, friendly and as excited about our purchase as we were. Furniture is solid and well made. We are so happy with our whole experience.

I love this store. We just recently moved to Phillips and needed a new couch that was soft but supportive. Seemed like an impossible mission to find such a piece when we had to get rid of 3 couches purchased from Renovation Hardware and Pottery Barn because they were so uncomfortable. I thought if big stores like those don’t carry what we want ( and at top prices mind you) then how could there be something in a little town like Minocqua way up north? Well, I was wrong! I walked into Roughing It In Style and within 5 minutes spotted the perfect thing we were looking for right off the show floor. Kim, the manager was there and was knowledgeable and helpful in processing our order. 5 days later, we’ve got a great new couch and the delivery men even took away our ridiculously heavy Renovation Hardware couch first thing upon arrival. Great company, beautiful furniture that is also COMFORTABLE and excellent service all around.

We’ve shopped multiple places in multiple cities. Roughin It is the best for quality, number of options in store, style, delivery, price, staff. I highly recommend a trip to their store or their website.

There aren't enough words to describe the uniqueness of RIIS! I have three separate living areas in my home, and every.single.piece of furniture is from RIIS. Are some pieces more expensive, yes. But as the old saying goes, you get what you pay for! They carry high-end furniture brands that we LOVE, and these pieces will last forever. Mike, Kim, Erik, and Jenni all helped with this most recent purchase. If you're from the Midwest and your house has a southwest/western feel to it, this is one of the ONLY places to go for quality, gorgeous furniture! We've shopped the Madison store in the past as well as the Ft. Collins, CO store in the past. Harshaw is a bit of a drive for us, but well worth it to find exactly what we're looking for. I honestly could go on and on. If you're on the fence about visiting, DO IT! You won't be sorry!! Thanks again to all the people at RIIS for helping my vision come to life!

What a great place to visit and dream about future projects: woodcrafts such as small tables, actual purchases, and decorating for others as I do sometimes. The rugs were $175 on up. At times I have found it tough to find just the right rug. Glad I saw they have so many. Missed this last time I searched furniture stores in Minoqua cause it is a little further south.

The personal and attentive service from Erik and his team combined with the large in store galleries were the perfect fit for our needs.

I’ve worked with Roughing it Style for over 10 years and they never disappoint. Excellent quality, great customer service and delivery’s always go well. Definitely recommend!

Quality furniture and decor! Have been a customer for years. Always great customer service.