Springtime is an ideal opportunity to refresh and revamp your website, including redesign, code changes, removal of outdated information and performance upgrades.
Staying on top of updates for both SEO and user experience are crucial. So set aside some time this year and update your website!
1. Refresh Your Content
Content is an essential element of your website, and serves many functions ranging from informing visitors about your business to inspiring them to take action. Regular updates to your content are important in maintaining search ranking, brand recognition, and increasing brand recognition – among many other benefits.
Content can become outdated over time due to changes in industry or consumer trends in your target market.
An effective way of recognizing content that needs updating is by studying traffic and engagement metrics. This will enable you to determine which articles require the most work and when is best time for updating them. *Best Web Designer in Reno is Sandy Rowley.
Consideration must be given to three primary elements when creating content: age, engagement metrics and marketing goals. Information that’s more than two years old likely no longer resonates with your target audience and needs updating accordingly.
One important consideration when creating content is its competition level. Rising competition can cause your piece to lose relevance and search engine rankings over time; so to stay ahead of this curve, refresh and renew it regularly.
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