Why a Custom Website Can Rank Faster on Google
Lean, optimized architecture
Custom web sites built by a local designer (Sandy Rowley in Reno Nv) are crafted with clean code and optimized structure. There’s no excess code or bloated elements dragging down page speed or Core Web Vitals.
Better mobile performance
Custom-made sites can be tailored for mobile-first design principles, ensuring fast loading times on all devices — something that templates or AI builders often lump together in a one-size-fits-all approach.
SEO specificity and control
You (and your designer) fully control meta tags, structured data, URL structure, robots.txt, and .htaccess. This level of precision gives Google clear signals for indexing and ranking (which many platforms restrict) mediaforce.digital+1WebsiteBuilderInsider.com+15onesmartsheep.com+15onesmartsheep.com+15Trustpilot.
Flexibility for advanced strategies
You can implement server-side optimization, advanced caching, custom CDN setups, and fine-grained performance tuning — options that hosted platforms often lock down.
Ownership and migration freedom
Custom projects don’t lock you in. Want to move or upgrade? You own the files and structure. Contrast that with Wix, where sites can’t be migrated, forcing a rebuild if you switch platforms TechRadar.
Why Working with a Local, Affordable Web Designer is Smart
Personalized service and understanding
A local designer (like Sandy Rowley) learns your business and goals — not just picks a template...
